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The "food app":
A growing trend

Foodtech Trends 12 June

You are probably more and more likely to realize this today, "food apps" are becoming increasingly popular. Whether it’s ordering a meal, helping restaurateurs with apps, or managing errands, these apps meet a variety of needs. Several factors explain this trend:

Convenience and time saving

One of the main drivers of the "food app" boom is the convenience they offer. Consumers are leading increasingly busy lives and looking for quick and effective solutions. In 2023, the global market for meal delivery applications was estimated at $126.91 billion, and is expected to reach $200 billion by 2025. Thanks to delivery applications, it is possible to order a dish in a few clicks and receive it at home in record time, often in less than 30 minutes.

Diversity and Personalization

"Food apps" also allow users to access a wide variety of cuisines and dishes. Whether you are a fan of Asian, Mediterranean or vegan cuisine, there is something for everyone. For example, delivery platforms offer a selection of thousands of restaurants in every major city. In addition, many apps offer customization options, allowing users to choose ingredients, adjust portions, and adhere to specific dietary restrictions, thus meeting the individual needs of each consumer.

Changing consumer behaviours

Consumer behaviour is also changing. Younger generations, especially millennials and Gen Zs, are more likely to use apps for various daily tasks, including managing their food. In 2022, 63% of millennials used a food app at least once a week. This rapid adoption of technology by younger generations pushes companies to constantly innovate to meet this growing demand.

Impact of the COVID-19 pandemic

With travel restrictions and restaurant closures, many have turned to food and grocery delivery apps. In 2020, food app downloads increased by 70% in the first months of the pandemic. For restaurateurs, this period was particularly difficult. Many have had to close their doors, reducing their business to home delivery alone to survive. The food apps offered a lifeline, allowing restaurateurs to maintain an activity despite health constraints. The data shows that in 2020, about 60% of restaurants that used delivery platforms were able to maintain their revenue at a level close to that of before the pandemic.

Restaurant owners and the food apps advantage

For restaurateurs, food apps represent an exceptional opportunity for exposure and growth. Thanks to these platforms, even small restaurants can reach a wide audience without investing heavily in traditional advertising. For example, in 2023, more than 30% of small restaurants in Europe reported an increase in revenue from food apps. These apps provide restaurants with a digital storefront where they can showcase their menu, attract new customers and collect reviews that strengthen their online reputation.

HACCP applications and their importance

These applications make it easy to track and document food safety practices from receipt of raw materials to delivery of meals. By using HACCP applications, restaurateurs can digitize control processes, reduce human error and respond quickly to non-compliance. For example, a study found that establishments using HACCP applications reduce the risk of non-compliance by 40% compared to those using traditional methods. These tools also provide better traceability and transparency, which is crucial in case of health inspections or product recalls.

By integrating these technologies, restaurateurs can not only ensure the safety of their customers, but also strengthen the trust and loyalty of their customers.

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